Everything we design starts with our core identity elements. When used consistently they enable us to develop a confident, recognisable look and feel across all our communications.
Our logotype has been developed to embody our core proposition - we open up life’s possibilities. The Wizit logo is represented in our hero colours and sits on navy and white backgrounds only.
Clear space rules
To give our logotype the space it deserves,
we’ve defined specific parameters for our
logotype’s clear space. The clear space is
where no other graphic element can encroach.
Minimum size rules
Print - the minimum size of our logotype over an image printed application is 20mm in width. There is no limit on maximum size. Digital - the minimum size of our logo in
a digital application is 100 pixels in width.
Application rules
The Wizit logo is represented in our hero
colour and sits on navy, grey and white
backgrounds only.
Our It Chip comes directly from our logotype and carries the same sentiment. It is a key component of all our communications.
Our logotype always sits in its holding device at purchase point. The holding device has been crafted from our logotype.
Our colour palette has been extensively tested for accessibility. Please note that this is a digital first colour palette that helps define our contemporary visual identity. All colours are represented here in RGB.